Our Challenge: Revitalizing Journalism and Mending Our Democracy
The Project aims to revitalize journalism in ways that nourish civic engagement, thus helping to counteract three corrosive trends that pose threats to democracy:
Spreading news deserts: Communities with little or no reliable local reporting are proliferating as newspapers are undermined by tectonic shifts in the market for advertising that has long provided their dominant revenue stream. Newspapers have lost more than half their advertising revenue and cut their editorial staffs by about half in the last decade. On top of that, the promise that web news sites would come to the rescue has proven spotty; newspapers are dying faster than community web news sites are taking root. Without news as nourishment, civic engagement starves -– as does the informed electorate that’s so crucial to democracy at all levels. The most arid news deserts tend to be minority communities. Common sense demands entirely new business models.
An Ill-served majority: Changes in retailing as well as advertising have left newspapers relying almost entirely on upscale retailers for advertising revenue; to keep what advertisers they have left, publishers have responded by tailoring content to attract upscale readers. Further, publishers have significantly raised subscription prices to offset shrinking ad revenue. Readership decline began to accelerate more than a decade ago, not surprisingly led by the less-than-affluent majority as their newspapers cost more and become less relevant to their lives. This has shrunk the informed electorate so that it is dominated by the well-off.
Distressing distrust: Polls consistently report slippage in the public’s trust of news institutions, now at less than 25 percent. One reason is newspapers’ practical decision to disregard the less-than-affluent majority. Another is the ubiquitous shrill commentators who often call themselves journalists, polluting people’s sense of what news is. Further, thanks to the web, talk radio and cable news, people find themselves awash in a dismaying deluge of often deceptive information, anxious about how to pick out the information they can trust.
All three of these trends are toxic to democracy. Banyan’s educational tools and support are designed to help minimize all of them, strengthening civic engagement and democracy in the process.